In support of the 50th anniversary of the Superstar model, Adidas was going to hold an international campaign. In Russia, the campaign had its own adaptation. It was planned that a Superstar Residence would be built in Moscow - a unique creative platform where representatives of street culture and influencers would be able to hold various activities: workshops, master classes, lectures, concerts and exhibitions.

At the opencall stage, anyone interested was invited to become a co-author of the superstar residence by sending their ideas to the organizers.

to immerse the user in the right mood, he is shown the main milestones in the history of the model

Let's get to the main point: what is Superstar Residence and who are its members?

After the launch of the project, the site had to change its function: from a page focused on collecting leads, it had to turn into a media resource telling about events taking place on the basis of the superstar residence

The start of the superstar residence project was planned in the spring of 2020. But at the same time, another global campaign began that canceled everything: the covid-19 pandemic