01: The invitation
At the first stage, a description of the event and an opportunity to register for it were placed on the website. Traffic was attracted through Influencer channels
The site's design system was based on book layout, Andy Lovell's signature illustrations and antiqua
Details
02: Promotion site for whisky the Balvenie stories
After the event came the second stage: another version of the website was published, which contained a promo about The Balvenie Stories whisky, its properties and origins. To keep CJM from getting bogged down, the user was encouraged to study a course on the history and production of whisky
The dominant feature of the product page is an image created specifically for each whisky. The text describes the flavor characteristics
The final block of the page invites the user to learn more about the world of Scotch whisky through a special educational project
03: Besides
Working with Andy Lovell's images, we really wanted to bring them to life. We layered the images to create an interesting motion that was used in the product pages, as well as in the video that was shown on the media screen during the event
Team